<Insert Alpha About Page>

I’ve been doing this strategy / marketing / growth / leadership thing for awhile now, and have seen a lot of really really realllllly bad strategy in the last couple of decades. This blog is my place to dump bad strategy and try and fix it, lay out the tools I use to help clients out, and bounce ideas around with people smarter than me to try and elevate our collective understanding.

Much of what will be written here is stuff my past teams will be very familiar with, because these thought patterns, priorities, tools, process, etc are what I try and live and breathe every day.

So, please disagree and tell me off. I won’t be offended. And if you have tools or things you use that help your clients, then let me know!


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